Critic, Theodore Adorno, argues that popular media and music products are characterised by standardisation, (they are basically formulaic and similar) and pseudo- individualisation ( incidental differences make them distinctive, but they're not).
Our music video is also characterised by standardisation and pseudo- individualisation. We have incorporated ideas form the story Alice and Wonderland, adapting and modernising them to fit into a modern day context. We have also researched and looked at many other music videos, getting ideas and using pesudo- individualisation to create our own individual video.
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