Intertextuality is a common feature of music videos and we are confident that audiences will relate easily to our approach, all the more so because recent audiences will recall Jonny Depp's recent film Alice which was a big box office success.
Our music video starts off in 'reality' as the couple are placed opposite each other at a dining room table. The beat of the song corresponds to the editing as the camera alternates between close ups of the girl and boy. The mood is very subdued and their faces show neutral expressions. The lyric " I feel under your spell" is the transition into the 'fantasy' world. The fantasy world is represented as being dream-like. We are using fairy lights and dim lighting to create this dreamy, romantic and peaceful place. We are using the location of a forest to represent this 'escape' from reality. In the fantasy world, the girl wears an Alice and Wonderland costume to represent this 'fairytale' she dreams of. We are using the concept of the Mad Hatter's tea party to create this quirky, unrealistic, and dreamy state the girl is in.
The chorus is used as a comparison of the dream-like world, as we return to reality. This lovely, quirky tea party that is portrayed in the previous verse, is suddenly turned upside down, as Alice throws the cutlery and china across the room. This represents her angry and upset feelings about the break up. To visually represent the change from the 'dream world' to 'reality' we are going to have the girl singer rip her Alice and Wonderland costume off. Underneath the costume a more skimpier, edgier outfit is worn. Images of fire is used to metaphorically represent the turmoil she feels inside about the break up.
At this point we acknowledge the more predictable treatment seen in Miley Cyrus's performances: one that has a sexual explicitness that can border on the pornographic. In her article on MTV, Sherri Kathleen Cole explores the pornography of the music video industry from a feminist point of view: Andrea Dworkin has said that the first victim in pornography is the woman in the photograph. The article Visual Pleasure and Narrative Cinema by Laura Mulvey, a feminist film theorist, focusses on how films place women in relation to 'the controlling male gaze', presenting them as objects of desire and as 'spectacle' for men to look at. Although we arn't planning to take such a pornographic approach to our music video, but we are acknowledging the sexuality of the performer at the point where she rips her Alice and Wonderland costume off to reveal a skimpier, edgier outfit.
Our artist performance is inspired by the Xperia advert. We are going to have extreme close-ups of our performer singing. Drums are going to be played in accordance with the beat. Our idea is to perform in a white room to capture the colour of the powder paint that will be thrown on the drums and across the room.
Sources: SHERI KATHLEEN COLE The Pornographic Ideology of the Music Industry
Enculturation , Vol. 2, No. 2, Spring 1999 Enculturation
The chorus is used as a comparison of the dream-like world, as we return to reality. This lovely, quirky tea party that is portrayed in the previous verse, is suddenly turned upside down, as Alice throws the cutlery and china across the room. This represents her angry and upset feelings about the break up. To visually represent the change from the 'dream world' to 'reality' we are going to have the girl singer rip her Alice and Wonderland costume off. Underneath the costume a more skimpier, edgier outfit is worn. Images of fire is used to metaphorically represent the turmoil she feels inside about the break up.
At this point we acknowledge the more predictable treatment seen in Miley Cyrus's performances: one that has a sexual explicitness that can border on the pornographic. In her article on MTV, Sherri Kathleen Cole explores the pornography of the music video industry from a feminist point of view: Andrea Dworkin has said that the first victim in pornography is the woman in the photograph. The article Visual Pleasure and Narrative Cinema by Laura Mulvey, a feminist film theorist, focusses on how films place women in relation to 'the controlling male gaze', presenting them as objects of desire and as 'spectacle' for men to look at. Although we arn't planning to take such a pornographic approach to our music video, but we are acknowledging the sexuality of the performer at the point where she rips her Alice and Wonderland costume off to reveal a skimpier, edgier outfit.
Our artist performance is inspired by the Xperia advert. We are going to have extreme close-ups of our performer singing. Drums are going to be played in accordance with the beat. Our idea is to perform in a white room to capture the colour of the powder paint that will be thrown on the drums and across the room.
Sources: SHERI KATHLEEN COLE The Pornographic Ideology of the Music Industry
Enculturation , Vol. 2, No. 2, Spring 1999 Enculturation
Keep this post but entitle it 'Planning our treatment'. Write up your treatment as per the guidance.
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