PLANNING: AMATEUR V PROFESSIONAL

In Avril Lavigne's music video, Alice,  it portrays Avril as transitioning between a reality and dream world. The dream world portrays Avril wearing a long gothic dress, whereas the reality shows her wearing everyday, normal clothing.
We, too, are planning on having our artist transition between a reality and  fantasy-dream like world. However, in our video, the reality world represents the artists true feelings and emotions about her break -up, whereas the fantasy world represents a happy, ideal state of mind

In Rihanna's music video, Stay, there are many extreme close ups of her singing, as the camera lingers on not just her lips, but on other features, including her eyes. In our music video, we plan to film many extreme close-up shots of our artists lips as she sings. These extreme close-ups include tears falling from our artists eyes to convey a sense of emotion that the viewer can also share.

We are Never Ever Getting Back Together by Taylor Swift includes shots of the couple fighting. Our music video is also about a break up, and we have decided to also include a few seconds shot of our couple fighting. Unlike Taylor swifts music video which is quite playful, we have decided to take a more serious approach to the filmed shots.

Cher Llyods music video With Your Love also contains images and shots which follow a fairy-tale like story. In this shot, Cher Llyod is bottling up a 'love potion' which she then puts in her 'magic' pot later to cast a spell. In our music video, we are also taking a fairy-tale like approach, and  using this idea of a 'love potion' to represent the captivating and uncontrollable love our artist has for her 'man'. We are going to have a close up of the man handing the girl the love potion.

Gabrielle Aplin makes use of good lighting in her music video, The Power of Love. She uses fairy-lights to create a very serene and peaceful environment as she sings about love. We have decided to use similar lighting  when our artists enters this 'dream like' world. In one of our shots, we also plan to use fairy-lights to create a happy, romantic and peaceful setting showing a time when the couple were still together. In other shots, we might just use sunlight to create a mesmorising and dream like world which our artist occasionally enters into.

The music video Don't Come around here no more, by Tom Petty,  follows the storyline of Alice and Wonderland by including shots of Alice meeting the caterpillar and shots of her at the mad hatters tea party. We also plan to follow the story line of Alice and Wonderland to represent our fairytale/dream world. Our artist will also be dressed in an Alice and Wonderland costume and will  'attend' a mad hatters tea party, however this tea party isn't used as anything but to represent this fairy-tale world and follow the story line of Alice.